Clover Grills — Logo & Brand Identity
We created the Clover Grills brand — logo, brand kit, packaging and launch graphics — for a restaurant built around meals worth sharing.
The Challenge
Clover Grills was getting ready to open as a new restaurant in Nyali. It needed a brand that felt warm, generous and memorable, and that would work everywhere guests meet it — on the storefront, on the plate, in takeaway bags and online.
The Brief
Create the Clover Grills identity from the logo up, and give the team a brand kit that keeps every menu, package and post consistent as the restaurant grows.
The Work
Logo
A logo built around crossed cutlery and a flame, with the line meals worth sharing, supplied in main and alternative versions for different backgrounds.
Brand Kit
A complete brand kit covering the logo, colour palette, typography (Laguna and Futura), hand-drawn food illustrations and brand elements, a mood board and photography direction.
Uniforms and Packaging
The identity carried onto chef and staff uniforms, takeaway boxes, paper bags, coffee cups, labels, stickers, T-shirts and tote bags.
Launch and Promotional Graphics
Graphics for the grand opening, menu promotions such as Authentic Somali Flavours, a loyalty stamp card and banners showing off the venue.
Outcome
- A restaurant brand created from scratch, ready for opening.
- One consistent look across the venue, staff, packaging and social media.
- A brand kit the team can use to keep every new design on-brand.
“More than a service provider — a reliable, committed partner.”
Mary, Director, Clover Grills
Capabilities
Brand Strategy · Logo Design · Visual Identity · Brand Guidelines · Packaging Design · Graphic Design