Kivuli Soko Mart — Brand Identity & Social Media

The Challenge

Kivuli Soko Mart was a new supermarket starting from zero — no name recognition, no visual identity and no online presence. It was entering a market where shoppers already have familiar supermarkets they trust, so it needed to look established, welcoming and good value from the day it opened.

The Brief

Branding was the core deliverable: create the identity from the logo up, give the team the tools to apply it consistently, then set up and run the brand's social media so the store had an audience before and after launch.

The Work

Logo and Visual Identity

A logo built around a shopping-cart mark in bold red, yellow and green, with full-colour and single-colour versions for light and dark backgrounds, supported by the tagline Get More, Spend Less.

Brand Guidelines

A complete brand kit covering logo usage, the colour palette, Montserrat as the brand typeface, imagery rules and contact details, so every future design stays on-brand no matter who produces it.

Brand Applications

The identity carried across everything shoppers and staff touch: staff T-shirts, caps and aprons, tote and shopping bags, ID cards, stationery and store signage.

Social Media Setup and Management

Kivuli's social media accounts set up from scratch and managed on an ongoing basis — from the grand opening campaign to regular posts on offers, price drops and product categories, all in one consistent visual style.

Outcome

• A brand identity created from scratch and ready before opening day.
• One consistent look across the store, staff, packaging and social media.
• Brand guidelines that keep every new design on-brand.
• An active social media presence built and managed from launch.

Capabilities

Brand Strategy · Logo Design · Visual Identity · Brand Guidelines · Graphic Design · Social Media Management