Phanry Limited — Website, CRM and Brand Refresh

The Challenge

Phanry Limited had established offline operations across Nairobi, Mombasa and Nyali, but its digital presence had not grown with the business. In a highly visual industry, that gap showed.

• A fragmented digital presence with no modern website
• No central system for managing customers and leads
• A brand identity that did not reflect the quality of the work
• Weak digital engagement despite strong visual material

Understanding the Customer Journey

The project began by examining how customers actually find and engage Phanry — the enquiry path, the internal workflow behind it and the digital touchpoints along the way. That surfaced the real gaps: lead management, follow-up and retention, not just the look of the website.

The Work

Website Design and Development

A responsive, portfolio-focused website built to show the work properly and make enquiry straightforward.

CRM Integration

A CRM introduced to capture and track leads, manage customer relationships, improve follow-up and organise project workflows — so enquiries stop falling through the gaps between conversations.

Brand Refresh

The identity refined through a logo refresh, a considered colour system and a coherent visual language, positioning the brand closer to the quality of the work it represents.

Social and Digital Strategy

A consistent visual and content approach to strengthen engagement across social platforms, built around the visual nature of interior design work.

Reported Results

Figures reported from the original engagement:

• 40% increase in website traffic within three months
• 25% improvement in client follow-up and retention
• 60% increase in social media engagement
• Stronger premium positioning for the brand

Capabilities

Digital Transformation · CRM · Brand Strategy · UX/UI · Web Development · Digital Strategy